Our guest for this week’s show is the nation’s leading Direct Mail Expert, Craig Simpson. Being that marketing is a core element for any real estate investor who is looking to build and maintain a deal pipeline, direct mail is by far one of the best marketing methods around, that if executed correctly, can help you do more deals and beat out your competition. And today Craig and I discuss how to get started in successfully integrating direct mail into your business NOW!

In this show with Craig you’re going to learn:

• How Craig got started in the direct mail business and quickly became known as the leading expert within the industry.
• How to properly tailor your copy or sales message so that it properly resonates with the person receiving it.
• Why it’s critical that you track and test all of your direct mail efforts…even if you’re receiving what you feel is a strong response rate.
• The importance of having a clean list and why this simple step can save you thousands over time.
• Why a sales letter without a call to action is like a ship without a rudder which means you really need to have a strong call to action in every mail piece you send.
• When using teaser copy on the exterior of a direct mailer makes sense.
• Why you are leaving money on the table if you’re not sending at least 3 follow up mailers to the same list.
• How to get discounts on the cost of postage which can lower your postage per piece from $0.49 per stamp to as low as $0.26 per piece.
• Why the quality of your mailing list is everything and why I’d rather have a high quality 250 person list vs. a 25,000 person list.
• The importance of sending a follow up thank you letter or gift to prospects that you weren’t able to complete a deal and how this one simple act could easily turn a dead lead into a deal.
• And much more

 Recommended Resources

• Download my free success guide, “7 habits of highly successful multi-family investors” by going to KevinBupp.com/guide
• Schedule your free 30 minute "no obligation" call directly with Kevin by clicking this link https://www.timetrade.com/book/KV2D2 
• Looking to invest in Mobile Home Parks? Want to JV with me on deals? If so, schedule a call with me and let’s talk. Click here https://www.timetrade.com/book/FGF7S

Being that this is our 100th episode, I’ve got a special treat for you guys today. Grant is involved in several different businesses, but today we’re going to focus on his $350 million dollar multifamily empire he’s built which throws off more than $2.5 million per year in positive cash flow.

My conversation with Grant is motivating and inspiring and will offer you boat loads of actionable advice which you can use right now in your RE business and personal life.

In this show with Grant you’re going to learn:

• How he got his start in Real Estate by purchasing a single family home which turned into both a rental property and an investment nightmare which is the exact catalyst which prompted him to start investing in multifamily and vow never to invest in another single family home again.
• Why he suggests that the last place you should get your financial advice from is your parents…especially if your parents are old and wealthy.
• The lessons he learned from being a used car salesman which helped him propel his success 10x over throughout a variety of different businesses.
• The reasons he feels strongly against retail investments like shopping centers and strip centers.
• Why he feels you need to go big or go home when it comes to multifamily investing.
• The process he’s used to acquire a portfolio worth in excess of $350 million using his own money and not relying on outside investors or raising money through syndications.
• Why he thinks that purchase price is the last consideration you should have when evaluating a real estate deal.
• The reasons he feels all new multifamily investors should be focusing on value-add deals in order to maximize your backend profits.
• The reasons he feels that the more liberal and democratic markets are typically stronger real estate markets which have higher appreciation and overall values.
• And much more

 Recommended Resources:

• Download my free success guide, “7 habits of highly successful multi-family investors” by going to KevinBupp.com/guide

• Schedule your free 30 minute "no obligation" call directly with Kevin by clicking this link https://www.timetrade.com/book/KV2D2

• Looking to invest in Mobile Home Parks? Want to JV with me on deals? If so, schedule a call with me and let’s talk. Click here https://www.timetrade.com/book/FGF7S

In this week’s cash flow Friday tip, I'm going to share with you a short segment that I recently recorded with Commercial Real Estate and crowdfunding expert, Dan Miller who is the co-founder of popular Real Estate crowdfunding site, Fundrise. Dan shares with us reasons why “we as investors” should be focused more on longer terms trends when we’re considering different markets and asset types to invest in. He explains how this methodology has proven highly successful for his company’s overall success and why this same methodology should be utilized by both new and seasoned investors. 

Recommended Resources

• Download my free success guide, “7 habits of highly successful multi-family investors” by going to KevinBupp.com/guide
• Schedule your free 30 minute "no obligation" call directly with Kevin by clicking this link https://www.timetrade.com/book/KV2D2
• Looking to invest in Mobile Home Parks? Want to JV with me on deals? If so, schedule a call with me and let’s talk. Click here https://www.timetrade.com/book/FGF7S

Our guest for this week’s show is Real Estate Investor and personal development expert, Raul Villacis. In today’s show Raul shares with us the path that took him from a hugely successful Real Estate investor with a multimillion dollar 150+ employee company, to a person struggling to keep his business afloat and barely having enough money to keep the lights on in his home and to feed his family. This business and personal crisis that Raul experienced was a direct result of the 2008 financial meltdown.

Raul will share with us intimate details on how he was able to rebuild not only his business but also his personal and family life.

In this show with Raul you’re going to learn:

• How he got his start in Real Estate at the young age of 23 and within a few short years owned millions of dollars’ worth of investment real estate, a successful brokerage firm, mortgage company, and construction company.
• He’ll share with us how his business was decimated by the recession of 2008 and went from employing more than 150 people to losing everything in a matter of months, only to slip into a deep personal depression before rebuilding his path to success.
• Why he attributes most of his downfall to not paying attention to the signs that the RE market was presenting and then allowing his ego and identity to control his decisions on not to sell during the peak.
• Learn how experiencing this huge loss opened up a new door of opportunity in the distressed asset game and how he was able to capitalize on this and rebuild his business when many others were still drowning in their losses.
• Why he says you need to uncover your true identity and what your core passions are if you ever want to experience true happiness and fulfillment in your life and business.
• The system that Raul uses to reboot himself and continually perform at peak levels which he ultimately links to his success.
• How anyone can achieve whatever goal they desire if they only break it down into small, easy to reach, actionable steps and how Raul applies this to both his business and personal life.
• Why we should never ignore our gut feeling as it’s very rarely wrong.
• The reasons he feels that technology will play a key role in how the future of Real Estate plays out and why you need to keep a close ear on all the new trends so you can be first to see how it might have a positive or negative impact on your business.
• And much more

Recommended Resources

• Download my free success guide, “7 habits of highly successful multi-family investors” by going to KevinBupp.com/guide
• Schedule your free 30 minute "no obligation" call directly with Kevin by clicking this link https://www.timetrade.com/book/KV2D2
• Looking to invest in Mobile Home Parks? Want to JV with me on deals? If so, schedule a call with me and let’s talk. Click here https://www.timetrade.com/book/FGF7S

In today’s show, I’ll be sharing with you a proven exercise that has worked for me and thousands of others, which will help you more clearly define your REI road map for 2016. I suggest you treat this show as somewhat of a homework assignment and take the time to sit down and write down your answers and then revisit them a few times throughout the year to ensure you’re still on the right path. This exercise consists of one primary question and a few supporting sub-questions and can be completed in less than 30 minutes and I can promise you that these 30 minutes will be probably the most critical 30 minutes of the year for you.

Recommended Resources

• Download my free success guide, “7 habits of highly successful multi-family investors” by going to KevinBupp.com/guide
• Schedule your free 30 minute "no obligation" call directly with Kevin by clicking this link https://www.timetrade.com/book/KV2D2
• Looking to invest in Mobile Home Parks? Want to JV with me on deals? If so, schedule a call with me and let’s talk. Click here https://www.timetrade.com/book/FGF7S