#264: Converting Distressed Exterior Corridor Hotels Into Best In-Class, Award Winning Hotel Properties – with Justin Ford

Justin specializes in hotels, motels, inns, and lodges, in addition to commercial and multifamily properties. In addition to his real estate investments, he has published, edited and written for over a dozen international investment newsletters. He launched the US version of the Fleet Street Letter, the oldest continuously published newsletter in the English Language. One of his employees was a young Porter Stansberry. Justin is the founder of Seeds of Wealth, a program for getting children to adopt good money habits from an early age. He is the editor of the Seeds of Wealth Quarterly Investment Update Bulletin.

His investment approach to real estate can be summarized as follows: 1) I only buy income-producing properties at cash-flow prices; 2) I adequately capitalize each property. 3) I buy at or below market value. 4) I follow cash-flow fundamentals to avoid bubble markets. 5) I finance conservatively, preferring fixed-rate loans; 6) I choose our tenants as carefully as we choose our properties.

What You’ll Learn:

• How Justin got started in smaller multifamily properties back in 2002 before shifting his focus into heavy value-add hotel properties in highly desirable locations throughout Florida.
• How Justin has been able to “stand out” from all the competitors on major booking sites such as booking.com, Travelocity. Com, and the many others
• Why he prefers exterior corridor hotels over interior corridor properties.
• What “best in class” means to Justin and what specific tangible and intangible benefits he offers to help set him apart from the competition
• Why Justin prefers to abandon the “Flag” also known as the national brand name, when acquiring a new hotel property.
• How Justin retrains existing staff members upon acquisition and allows those who won’t conform to the changes self select out versus going in and cleaning house and hiring all new staff.
• Why Justin involves his staff in the annual budgetary planning process. Additionally, how he gets them involved in understanding the profit and loss of each property and the significant benefits that come as a result.
• And much, much more…

Recommended Resources:

• Check out our company and our investment opportunity by visiting SunriseCapitalInvestors.com
• Self Directed IRA Investment Opportunity – Click HereTo Learn More About How You Can Invest With Us Through Your SDIRA
• Accredited Investors Click Hereto learn more about partnering with me and my team on Mobile Home Park deals!
• Grab a free copy of my latest book “The 21 Biggest Mistakes Investors Make When Purchasing their First Mobile Home Park…and how to avoid them Click Here
• Schedule your free 30 minute "no obligation" call directly with Kevin by clicking this link https://www.timetrade.com/book/KV2D2